H/L for Thursday 7th April

1. All work uploaded to your group blog - see previous posts.

2. Complete a peer-assessment of the pitches seen so far - Aim to all contribute.
Make sure you cover all groups: If one or 2 groups have already assessed, say, Zoe's group, deal with someone else.

So far, we have seen:
- Shyam / Dheraj/ Ashish's pitch
- Kavita / Anjali / Adam / Sweta's pitch
- Miren / Ashool / Mohamed's pitch
- Khushal / Jordan / Mahamed'd pitch
- Zoe / Zamena / Rhianna / Antonia's pitch
- Zaina / Sonali / Jade / Lisha's pitch

To complete the peer-assessment, address the following points in detail:
1. The concept of the campaign was effective because ...; it could have been more effective if...
2. The leaflet was effective because ... It could have been improved by ...
3. We thought the TV advert .... This is because... To make it even better, ...
4. Overall we think the pitch should be chosen because... / was persuasive because...

WE THINK THE MOST EFFECTIVE PITCH WAS:

Update and home learning

The presentations have been good so far.
Please update your group blogs so that everything's there.
If you've annotated your leaflet to show the techniques you've used ( see Miren's group), post that! It's a great way to self-assess. If you've produced a Powerpoint or Prezi to enhance your presentation, post that too. You can also take pictures or scan your storyboards, upload your video if you've made one, and add anything else related to your project. Use all the possibilities offered by the blog form!

Have fun and work hard. We'll continue watching the presentations next week.

lifespace story

“I was at the end of knowing what I should do.... I was anxious and distracted at work because I was just waiting for a phone call from school to say what had gone wrong again. It was costing me time and energy and I really didn’t know what else to do. I got in touch with Lifespace and found they were really genuine and professional and they let me explain what the situation was. I thought I was rambling but they listened to what I had to say. Very quickly I felt confident in the process. Beforehand I was worried about being judged as a “bad parent” but Lifespace were really sensitive and listened to what we needed and gave us support throughout the process. I know they went out of their way to accommodate our needs. Without a doubt our son’s life is easier now, more settled. It has made a huge huge difference. In seven months he has had just one lunchtime detention, whereas before it was at least two detentions a week. Things had hit a real low point when he was involved in handling stolen goods, the Police were involved and he was expelled for four days. With the input and help of his mentor his behaviour has changed. The mentor has helped our son learn new techniques to keep calm and begin to really believe in himself. He uses these techniques even when we are out shopping. He has learned to stop and think about things rather than just lose control. Before he would cry uncontrollably and kick and scream. Now he takes a step back, and calms down much quicker. School staff are really positive about our son now as well. Our whole expectation has changed. The Lifespace team also helped us as parents see what was getting in the way and what we could change at home too, things like realising how our son learns best is not with words, but visually and through diagrams. I am so much happier as we have a lot less arguments now. I really don’t know what I would have done without Lifespace…I think I would have had a nervous breakdown! Our son’s life has been transformed”

Home learning and update

First, some groups still need to create a blog and send me the URL so that I can link it to the class one.
Some great work is happening on some blogs! Next Friday we will pick a Blog of the Week and distribute an edible prize!
Reminder of home learning tasks:

For Tuesday:
- rough draft of your leaflet (hard copy) brought to the lesson.
- the rough writing (copy) should also be on your group blog. Share the writing!!!!

Other tasks ahead:
- Neat improved version of the leaflet (hard copy and digital copy - could be a photo of your work or you could scan it etc...)
- Peer-assessment through group blogs.
- Storyboard and/or animatic for your TV advert.
If you want to be ahead of the rest, by all means do...
I know 2 groups are planning to shoot and edit the TV advert...

The NSPCC helps:

. stop cruelty to children, (abuse & hunger)

. help children's voices be heard.

. work with professionals to keep children safe.

The good things about the leaflet is that it has lots of information and tells you where the money is going to, it includes personal stories to give that person a name, emotions and to make them feel like a real person. it also has information when the company was started and how they have helped so many children. they use emotive language in the stories and words like '' US, YOU'' to involve us.

The BAD points are that the form is too big and long and it would be a no if somebody saw it and they'll think it would take too long. There is a very less amount of pictures so people would get bored of reading the leaflet instead of seeing the pictures, so the leaflets wouldn't effective to the viewers.

Here is the link to mine and Antonia's Blog:
http://charityresearch.blogspot.com/

Our group blog

http://9mknspcc.blogspot.com/

Shyam & Dheraj's charity leaflets.

The NSPCC helps:

. stop cruelty to children, (abuse & hunger)

. help children's voices be heard.

. work with professionals to keep children safe.

the good things about the leaflet is that it has lots of information and tells you where the money is going to, it includes personal stories to give that person a name, emotions and to make them feel like a real person. it also has information when the company was started and how they have helped so many children. they use emotive language in the stories and words like '' US, YOU'' to involve us.

the bad points are that the form is too big and long and it would be a no if somebody saw it and they'll think it would take too long.

Our Deconstructed Leaflet By Jordan Benbelaid & Khushal Pindolia

What do they do?

To help young people make their own lives easier and lighter, safer and stronger, healthier and happier

by providing safe and effective mentoring relation- ships and resources to enable young people to talk about what matters to them, discover new things, develop their skills and create a life they are really proud of.

The good thing about the leaflet is that there is alot of information about the company on the leaflet, the fill in form is very clear about what information was needed, the logo and slogan are very effective and are relevant to what the company is. There are quotes from past users and that is a reassuring point showing that the company are trustworthy. The leaflet is also a good way to show how people can donateand the contact details are clear and are relevant because people need a way to access the people if they have a problem.

The bad thing about this leaflet is that there is not uch information about the future and past of the company, the fill form is way too long and you would not want to fill the whole thing because it takes up a half of the leaflet and the background colour is really distracting because of the colours and the patterns

please visit this website to see the leaflet

http://www.lifespace.org.uk/attachments/070_Making%20a%20Donation%20leaflet.pdf

Home learning due in Monday 21st March

In groups of 3 (or 2), research a charity and the campaigns that they do.
Explain what they do, how they help.
Give examples of past and current campaigns, with pictures of the posters and links to or embedded videos.
Explain the concept/ idea behind one of the advertising campaign and find evidence of whether if was successful.
Set up a group blog – SEND ME THE URL. Email me if there is a problem.
Label your post Charity Campaigns.

Many of you have not done the last h/l set on the blog and some of you still haven't signed up. Get it sorted over the weekend or you will be kept behind on Monday at 3pm to sort it all out with me and set detentions if necessary.