If i was to ever unveil a new chocolate brand it would be the most richest chocolates you could find, Belgian Truffles. Now as you know considering it is recognised as an expensive luxery my slogan for the chocolate suits it perfectly for the target audience of adults-
"There's nothing more elegant than Belgium Truffles"
This slogan is very attractive and stands out as it basically makes a statement to the target audience and describes it in a intense manner.
If my target audience was children then you would think that Belgian Truffles has no real appeal to them but with the following slogan I think it would-
"Try to Taste the Truffle"
As you can see this slogan is short and simple as it is also understandable for children. But what makes the slogan so strong is the mystery hidden in the slogan of wanting to taste the truffle and see what it is like. Furthermore, there is alliteration which also is another factor of the slogan.
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