The milky bar chocolate slogan is...' ungrow up.' the target audience are children age 4-8. the slogan is short and can be easily remembered. it suggest that if you eat milky bar then you will stay younger or feel younger. the target audience is also for adults because the slogan can also refer to adults who want to feel like a kid again.
Saturday 12 March 2011
The Yorkie chocolate bar slogan is... 'Yorkie, it's not for girls.' the target audience is adult men because there is not many other chocolates targeted for men. the slogan is telling people it is not for girls, therefore it's for men. i think it can be easily remembered because it's different from other slogans because this one is for boys.
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Clever slogans. I like the concept of the second one. But with the first, you are potentially annoying half of the possible buyers- the women! That could impact on the profits quite badly!
ReplyDeleteI think it's a clever little tagline that actually targets females more than men. I think a lot of women will think "Not for girls?! Why the **** not?! I'm gonna buy a Yorkie next time I go to the shop". Thus by angering the people it seemingly is trying to neglect from the product, this very tagline may actually bring many more female buyers towards the product.
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